Built on the compliance standards agencies actually need.
CMS-compliant campaigns, carrier-approved ads, and 100% Consumer Generated Calls. Here's how it works — and why it matters for your agency.
CMS compliant
Our Medicare and health campaigns follow CMS marketing guidelines end-to-end — disclaimers, TPMO language, and prohibited terms are enforced on every landing page and ad creative before it goes live.
Carrier-approved advertising
Every ad we run is reviewed and approved by the carriers whose products it promotes. Nothing hits the market without written sign-off from the compliance teams on the other side.
Consumer Generated Calls
All of our inbound calls come from consumers who initiated contact themselves — searching, tapping, and dialing on their own. That's the TCPA-friendly foundation the rest of our operations sit on.
CMS compliance
Medicare marketing done by the book.
Medicare marketing is one of the most tightly regulated corners of insurance advertising. We build every Medicare campaign around the current CMS marketing guidelines — the required TPMO disclaimer, permitted plan language, product-neutral education, and clear identification of who the caller will speak with. Ad creative, landing pages, and scripts are all reviewed against the same checklist before a single dollar is spent.
Carrier-approved ads
Nothing goes live without carrier sign-off.
When a campaign promotes a carrier's product, that carrier's compliance team reviews and approves the creative first — the imagery, the copy, the disclosures, and the landing experience. It's slower than the industry standard. It's also why our agency partners don't get surprise chargebacks or notices from the carriers they represent.
Consumer Generated Calls
Every call starts with the consumer — not the dialer.
A Consumer Generated Call is exactly what it sounds like: the consumer sees an ad, chooses to click a phone number, and initiates the call themselves. There's no outbound dialing, no third-party list, and no purchased data on the front end. That fundamentally changes the TCPA posture of the traffic your agents talk to — the consumer already asked to be connected.
Operational controls
The guardrails behind every campaign.
TCPA-friendly by design
We do not buy, rent, or dial third-party lists. Because every call is consumer-initiated, there is no auto-dialer footprint touching your business through our traffic.
DNC and suppression
Federal and state Do-Not-Call scrubbing is applied at the source, plus per-partner suppression files for anyone who has previously opted out.
Source-level reporting
Every call is tagged with its media source, campaign, and landing experience. You can audit where a call came from, not just that it happened.
Call recording & retention
Calls are recorded where permitted and retained according to carrier and campaign requirements, with access controls limited to authorized reviewers.
This page is maintained by Leads MKTG to describe the compliance practices we apply to our advertising, call generation, and delivery operations. It is not a legal opinion or a substitute for your own regulatory review. Agencies remain responsible for their own licensing, appointments, and compliance obligations.
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